Since Search Engine Land launched, we’ve given PPC specialists a platform to share their in-depth information and well timed insights – with the purpose of serving to you resolve issues, handle challenges and perceive the continuously shifting panorama of paid search, paid social and show.
What follows are hyperlinks to the ten most-read, must-read Search Engine Land PPC columns of 2023 that had been contributed by our implausible group of Topic Matter Specialists.
Learn to keep away from repeating some critical errors that advertisers have made with their Efficiency Max campaigns. (By Menachem Ani. Revealed Jan. 17.)
Getting Efficiency Max to work for lead technology packages with out offline conversion knowledge could be very onerous. Be taught what you are able to do right here. (By Menachem Ani. Revealed Feb. 14.)
5 ideas for utilizing Google Advertisements retargeting with electronic mail, natural visitors, cross-device monitoring, unsolicited mail, and social media. (By Adriana Stein. Revealed Dec. 1.)
Learn to preserve or enhance your efficiency in Google Advertisements and put together for the removing of those high-quality audiences. (By Chelsea So. Revealed March 1.)
Google Advertisements is basically altering the way in which suggestions work. Right here’s why you must take excessive warning in making use of any advice. (By Greg Finn. Revealed Jan. 5.)
Be taught in regards to the Hagakure technique, a contemporary strategy to Google Advertisements administration that blends simplicity and automation for higher outcomes. (By Benjamin Wenner. Revealed Oct. 5.)
Use this script to supply GPT with details about your account and get a efficiency abstract that may be shared with purchasers and stakeholders. (By Frederick Vallaeys. Revealed June 5.)
Discover real-world examples of the best way to use the characteristic to hurry up PPC knowledge processing and visualization, insights technology, and extra. (By Jason Tabeling. Revealed Aug. 31.)
This script may help you leverage GPT’s API to make use of the utmost variety of RSA belongings and, in flip, enhance your paid search campaigns. (By Frederick Vallaeys. Revealed April 13.)
Learn to use ChatGPT to stage up your paid search efforts with out sacrificing technique, authenticity or creativity. (By Amy Hebdon. Revealed Feb. 1.)
