EasyWP turns 5: Journey to the Clouds and Above – Aurora Digitz

EasyWP turns 5: Journey to the Clouds and Above – Aurora Digitz

We’re celebrating a particular milestone in EasyWP’s journey to the clouds and above: it’s our fifth birthday!To have fun, we’ll be sharing fascinating insights from three individuals who dreamed, conceptualized, and crafted their technique to lightning-fast and tremendous inexpensive managed WordPress internet hosting.EasyWP was the brainchild of Namecheap’s former Chief Cloud Officer Matt Russell, who has since stepped away from the “frontline” however is having fun with watching its ongoing story from the sidelines. Nicola Ballotta (Director of Namecheap Cloud), Domonkos Cinke (Head of Namecheap Cloud Infrastructure), and John Fazioli (Frontend Lead) had been all there from the start. And though immediately’s imaginative and prescient of EasyWP is within the palms of the EasyWP product staff, you may’t deny the affect these cloud innovators had on democratizing WordPress by making it inexpensive and accessible to all. It’s exhausting to imagine it’s already been 5 years since we first launched EasyWP. And it wasn’t lengthy earlier than our pricing construction was the very first thing to hit the headlines: Why is Managed WordPress so low-cost?What’s unsuitable with it? Is it actually Managed WordPress Internet hosting?We responded by explaining that we’d accomplished the exhausting work already. By opting to construct our personal cloud platform in-house, we containerized WordPress. By utilizing commodity {hardware} and open-source software program, we had been in a position to ship true Managed WordPress at a fraction of our opponents’ prices. By democratizing WordPress, we gave everybody the suitable to specific their concepts on-line — and make it inexpensive. And we’ve by no means wavered on this mission. EasyWP now powers over 116,000 web sites and is rising quick. Namecheap has at all times stood for a free and open Web, and that is mirrored in our method to creating WordPress extra accessible to all.From left to proper: Domonkos Cinke, Nicola Ballotta, and John Fazioli.The thought behind EasyWP internet hosting The unique staff behind EasyWP had the imaginative and prescient to make managed WordPress internet hosting accessible and inexpensive to all. Fazioli explains a unique kind of internet hosting, the place “many of the difficult stuff is totally hidden from the end-user.” The purpose was to create an answer the place individuals might create a WordPress web site actually in just some clicks.At first, the concepts behind EasyWP had been simply that: concepts. However after working with WordPress for a very long time, the instinct quickly translated into actionable plans. “We knew a variety of companies and freelancers that had been engaged on WordPress, however most of them weren’t technicians,” Fazioli stated. These real-world insights supplied the stepping stones to gathering extra tangible person suggestions by way of kinds, social media, and buyer help. Fazioli goes on to say, “We began to tailor our infrastructure in a greater method and discovered loads from our clients, specializing in what the shoppers actually need, as a substitute of working solely on options.”Key Options of EasyWP hostingOne of the important thing advantages of EasyWP is within the identify: it’s simple. However does the simplistic nature of EasyWP imply a scarcity of options? “That is one thing we’ve been repeatedly engaged on over the previous few years,” Fazioli emphasizes. “At first, you possibly can solely do the fundamentals, however now you may change the area, set your SSL, replace descriptions, again up your information, and way more.”Primarily based on our personal proprietary {hardware} on the Namecheap Cloud, EasyWP doesn’t must depend on providers akin to Amazon Internet Companies (AWS) or Google Cloud. This ends in vital price financial savings, that are handed on to our clients within the type of inexpensive WordPress internet hosting. With an uptime of 99.9% and speeds 3x quicker than WordPress on conventional shared internet hosting, customers can anticipate an ‘at all times reside’ expertise with lightning-fast efficiency. One other vital milestone was when the staff began to make use of the brand new EasyWP infrastructure. Though this wasn’t seen to the end-user, it was an enormous step ahead. Surreal moments within the EasyWP journey A very memorable night time for Fazioli within the EasyWP journey was once they flicked the change and opened EasyWP to the remainder of the world:“Ballotta was calling me in the midst of the night time to resolve a problem — and that’s after we realized we would have liked to arrange buyer help, quick.” One other surreal second for Fazioli was the anticipation of assembly his staff members in individual:“We had been all working remotely, so there was a quiet worry amongst us earlier than all of us met up. However that worry rapidly disappeared after we realized the individuals we’d cherished working with remotely every single day had been simply as unimaginable in individual!”Utilizing the client as a guideAlthough EasyWP has come a good distance, the platform is repeatedly being labored on to enhance the client expertise. Fazioli notes, “I believe we have to enhance the interplay between the present dashboard and the web site. Though clients can do loads from the dashboard, they nonetheless want to finish just a few backend duties.”The staff can’t wait to enhance the person expertise, add new instruments, and improve product stability from a product perspective. “I don’t assume we must always change the foundations round EasyWP — however we prefer to let the client information us,” says Fazioli. Constructing with modern expertise Ballotta, who was initially the Product Proprietor of EasyWP and now Director of Namecheap Cloud, acknowledges his staff’s function in immediately’s imaginative and prescient of EasyWP: “We help the platform from a expertise standpoint, however the EasyWP product pod makes all of the product selections and designs.” He continues, “Principally, the thought behind EasyWP was to construct a product that was very dependable, simple to make use of, with modern expertise.” It wasn’t an actual science, however as a substitute, a combination of expertise and intestine intuition. We labored on constructing a great expertise stack with inexpensive {hardware} – which might lead to decrease costs for our clients.” Reflecting on the success of EasyWP, Ballotta says:“In simply 5 years, EasyWP is already competing with main merchandise in the marketplace and turning into a acknowledged model. As soon as we begin including much more options, akin to a staging surroundings and computerized backups, I believe EasyWP will actually stand out.” Wanting again and reaching forwardCinke provides his perspective on what EasyWP is reaching for our clients and what to anticipate subsequent:“We’ve at all times wished to supply safety, safety, reliability, and pace to our clients, Cinke explains. “Organising and working EasyWP, and dealing on this scale, we’ve discovered loads in terms of pace and reliability.”He provides, “We’re engaged on the third technology of EasyWP, which is able to enhance the background providers even additional, present quicker speeds for end-users, and allow us to develop new options quicker.”Landmark EasyWP momentsA significantly fond second for Cinke was seeing the primary clients subscribing and creating their dream web site. And one other landmark was when the staff began the second technology of EasyWP internet hosting.Reflecting on what makes EasyWP stand out over related platforms, Cinke highlights that EasyWP doesn’t depend on an exterior cloud supplier, leading to decrease costs for the shoppers.Cinke goes on to say:“We’re now outfitted with a variety of expertise and design rules that we didn’t know in the beginning. We began with one thing, and thru a number of iterations, we achieved our objectives when it comes to pace and stability — one thing that’s actually essential for our clients.” Realizing we’ve made it!When requested if the staff succeeded in its mission to “democratize WordPress” and make it accessible and inexpensive to all with out compromising on efficiency, Cinke promptly responds: “I do, and we are going to proceed to comply with this method.” As we mark the event of EasyWP’s fifth birthday, it’s clear the story has been considered one of ardour, dedication, and ambition. We’ve heard helpful insights from the individuals behind the super-fast webhosting service — from their unique visions to landmark moments — to the place they envisage EasyWP heading sooner or later.At this level, it feels apt to finish with a message from Matt Russell, former Chief Cloud Officer at Namecheap and EasyWP’s Founder: “Earlier than EasyWP, Managed WordPress was costly and out-of-reach for a lot of internet professionals and site owners who wished the advantage of a holistic WordPress expertise — however with out the excessive price ticket. In consequence, we set about democratizing Managed WordPress, and our revolutionary method to constructing our personal Cloud Tech allowed us to construct an unimaginable WordPress expertise at a fraction of the price of these round us. I’m pleased with what we achieved with EasyWP, and on its fifth birthday, I’m excited to see it develop and energy increasingly of the WordPress internet hosting ecosystem.” Has the EasyWP story impressed you? Study extra about EasyWP and begin establishing your WordPress web site, or jump over to LinkedIn to learn our full Q&A for much more insights.
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Syed Ali Imran

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