Google rolled out a Chrome extension designed to assist advertisers troubleshoot their Enhanced Conversions setup known as EC Help.
Why we care. Enhanced Conversions are essential for bettering Google Advertisements efficiency, however setting them up accurately could be a problem.
The way it works:
Advertisers set up the EC Help Chrome extension
They run a take a look at conversion on their web site
EC Help identifies potential points and instructed subsequent steps
Between the strains. This device displays Google’s efforts to make superior promoting options extra accessible to a broader vary of customers.
What advertisers assume. We first noticed this replace on Head of PPC, Scott Carruthers’ LinkedIn
I ran a ballot on X to gauge how difficult individuals are discovering establishing Enhanced Conversions. Not everybody finds it cumbersome. The quantity of complexity is expounded to the structure of a web site, in accordance with a number of sources. Boris Beceric and Rob P commented on X:
The massive image. Enhanced Conversions enable advertisers to ship hashed first-party conversion information to Google, powering instruments like Good Bidding, for higher advert efficiency.
The place to get it. The EC Help Chrome extension is obtainable for obtain now.
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In regards to the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.In 2008, Anu’s profession began with delivering digital advertising and marketing campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, consumer and advertising and marketing tech aspect.
Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and model evangelist at ClickTech.
She can also be a world speaker with a few of the levels she has offered on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
